We have all experienced the decline in customer service over the past two years. A workforce shortage has resulted in shortened hours of operation, extended on hold wait times and the frustrating experience of a customer service representative unable to answer your questions. Businesses have put service on the back burner. But this is truly […]
In the digital age, there are numerous effective options for businesses to communicate with customers and clients, and one increasingly popular method adopted by many companies is SMS text. For businesses, texting is a highly direct form of communication that easily gets your message in front of the right audience. Of course, there is bound […]
Most people still think of the metaverse as Mark Zuckerberg’s cartoonish characters. Once Facebook took the sobriquet Meta, the move ignited a land rush into virtual reality. This Web3 space is becoming diverse in its offering, ranging from video gamers to sellers of NFTs, builders of buildings, purchasers of property and practical applications that are […]
Isabella Casillas Guzman, head of the U.S. Small Business Administration (SBA) has announced the 2022 edition of the National Small Business Week (NSBW) will run from May 1–7 this year. This year’s NSBW will run under the theme ‘Building a Better America Through Entrepreneurship’ and solicit support for America’s 32.5 million small businesses. This year’s […]
The importance of DEI spans the entirety of your business, from hiring the best talent to retaining employees by consistently evaluating and improving organizational culture. Even the employees and stakeholders who do not belong to traditionally marginalized groups increasingly look for companies that prioritize a safe, welcoming, and inclusive environment. In 2022, taking a hard […]
As the climate crisis intensifies, customers, employees, partners and governments are putting pressure on businesses to become more sustainable. This includes not only large corporations but small businesses. Considering that we are a long way from solving the problems facing our environment, this pressure is only going to get more intense in years to come. […]
Infiniti and navigation app Waze announced a unique partnership called “Pave it Forward,” in honor of International Women’s Day. The partnership continues throughout Women’s History Month. The initiative will highlight women-owned businesses and historical landmarks in 14 North American cities in an effort to acknowledge the women who make a positive impact on their communities. […]
March is Women’s History Month, and there’s no shortage of ways to celebrate. We can educate ourselves with books, podcasts and documentaries, we can lift up the amazing women in our lives, and we can show our support with our dollars by shopping women-owned businesses. To help with that last one, we’ve rounded up 17 […]
Much is happening this month that could affect your finances: a thorny tax season looms, the Federal Reserve is expected to hike interest rates, and there are upcoming money deadlines you won’t want to miss. Here’s the good news first: No 1., warmer weather is on it’s way, and No. 2, we’re going to break […]
In 2018, over 97 million people watched the tournament from the First Four to the Final Four. For anyone who’s ever wondered why so many businesses seem to flock to March Madness each year, these numbers are your answer. As a marketing agency, your company should be invested in March Madness as well. Whether you’ve […]
