The internet has become an indispensable tool for almost any consumer making a decision. Today’s internet users spend a daily average of nearly three hours on the internet, using it for communication, entertainment, research and information.
In 2020, global retail e-commerce sales surpassed 4.2 billion U.S. dollars. One of the biggest fallacies I hear from small business owners is that they don’t need to worry about engaging with their customers digitally. So, what does this combination mean for small business owners and entrepreneurs?