For much of modern corporate life, companies only concerned themselves with protecting the interests of their owners — and those interests were only measured in financial terms. Anything that wasn’t motivated by or at least justified by the bottom line wasn’t even contemplated. Sustainability efforts fell firmly outside of consideration. Times have changed. Today, companies embrace many constituencies, most notably their customers and employees. Yet there’s still a prevalent misconception that environmental and sustainability goals are at odds with the bottom line. The truth is that some of the biggest and most profitable companies in the world have built sustainability into their business practices. What’s more, they’ve discovered that sustainability doesn’t have to come at a cost to owners or shareholders, and it often comes with a PR boost. Read more ……
