You’re ready to market your small business, and you have several strategies available to you. Will you market yourself through Facebook or Twitter, pay for ads on Google Search, invest in great website content, or start to build out your email list?

When you’re developing your marketing strategy and funnel, and utilizing the best CRM software to keep track of your project, it can be helpful to split your approaches into two broad areas:

  1. Organic marketing strategies for small business, which help your website, articles, and other content appear on search engines and arrive in people’s inboxes
  2. Paid promotion, where you pay for ads to be shown next to search engine results, on websites, and in social media feeds

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