Giavona “G” Williams is an award-winning creative and marketing strategist and founder & CEO of Grova Creative, an agency she scaled into a nationally recognized firm serving community-driven organizations, including financial institutions, government agencies, healthcare providers, economic development organizations, and regional nonprofits. Backed by more than 17 years of experience in brand strategy, marketing leadership, creative direction, and executive advising, G specializes in helping organizations clarify their message, strengthen their positioning, and drive measurable growth. Her areas of consulting and professional services include:

• Brand Strategy & Development

• Marketing Strategy & Go-To-Market Planning

• Business Growth & Revenue Strategy

• Entrepreneurship & Startup Advising

• Rebranding & Market Repositioning

• Audience Profiling & Market Research

• Integrated Campaign Development

• Executive Brand & Thought Leadership Development

• Community Engagement Strategy

• Creative Direction & Content Development

• Media Planning & Buying Strategy

• Workshop Facilitation & Executive Training

• AI in Marketing

G’s passion lies at the intersection of creativity, strategy, leadership, and community impact. Under her leadership, Grova Creative has earned multiple Gold and Silver American Advertising Awards, International Davey Awards, Small Agency of the Year honors, and Best of Show recognitions for impactful campaigns and brand development work. She was also recognized as a member of the prestigious Cuse 50 Alumni Entrepreneur Awards, honoring Syracuse University alumni who have built and led highly successful ventures, and as a JMI 30 Award recipient, recognizing alumni business owners who have demonstrated significant growth and entrepreneurial success.

A Navy veteran and founder of Tallahassee Bike Fest, Giavona is equally committed to building platforms that strengthen communities while creating economic and social impact.

Giavona currently serves as a consultant to the Florida SBDC at FAMU, where she provides one-on-one business advising and executive-level strategy support to entrepreneurs and growing companies. She is a frequent keynote speaker and workshop facilitator, delivering talks on leadership, branding, entrepreneurship, inclusive marketing, and the practical application of AI in modern marketing strategy.