FLYING COLORS
An art school uses an online lending matchmaker to find capital.
When the economy tanked around 2008, enrollment in Olya Losina’s fledgling art school began to wane. Marketing the San Diego-based Losina Art Center to a new crop of students required cash the painter and her husband/business partner, Bill Beatty, didn’t have. So in late 2011 they created a profile on Lendio, a free online service that matches small businesses with lenders. Within minutes, they had a customized list of half a dozen potential lenders offering the five-figure, short-term financing they were seeking. Within days, they received the cash they needed.
