A recent study of consumers confirmed that adverts do influence their buying decisions, though not all advert types are successful.

For example, celebrity endorsement was rated the top ‘Characteristic of a Bad Ad’ in the study by marketing experts Unsupervised, suggesting the power of the influencer is not as great as celebrities like to think.

With adverts often being a necessity in business to not only generate revenue but to build brand awareness among the consumer base, let’s look at which kind of ads are the most successful according to consumers themselves.

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