Data analytics is no longer just a tool for large corporations. Today, small and medium businesses can now use their data to:

  • Reach new audiences.
  • Improve operations.
  • Fuel business growth.
  • This is thanks to new small business technology trends that have made large swaths of data available to everyone — from single-location boutiques to multi-location, growing franchises.

If you’re new to the world of small business data analytics, this introduction to data marketing by AccuData Integrated Marketing is a great resource to start with.

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