Data analytics is no longer just a tool for large corporations. Today, small and medium businesses can now use their data to:
- Reach new audiences.
- Improve operations.
- Fuel business growth.
- This is thanks to new small business technology trends that have made large swaths of data available to everyone — from single-location boutiques to multi-location, growing franchises.
If you’re new to the world of small business data analytics, this introduction to data marketing by AccuData Integrated Marketing is a great resource to start with.