More and more people are browsing, shopping, and doing business on their phones and tablets. Currently, 11.3% of the digital population uses mobile only, compared to 10.6% desktop only use*. This may not seem significant now but these numbers will continue to grow as mobile capabilities advance and mobile devices become more and more integral to day-to-day life. Seriously, if you are not mobile ready you are missing an opportunity to connect with mobile users who may be future customers and partners.
So how do you get started? You see, mobile is really about your audience. Here are some tips to help you get started.