Surveys are a great way to assess customer satisfactions, marketing channels, product potential, price ranges, website audiences, and much more. But there’s a right – and a wrong – way to phrase survey questions. The way you word your survey questions has a direct impact on both the response rate and the usefulness of the responses that you get. Most businesses use online survey tools rather than someone canvassing the mall or calling homes to ask questions. Online surveys are less intrusive than personal calls or questions, and they’re easy to create. Tools like SurveyMonkey can get an online survey up and running in a matter of minutes, and a basic account is free. Read more…..