All posts by: Keith Bowers

About Keith Bowers

Alfred A. Edmond, Jr. of Black Enterprise, a leading resource for Black business owners, highlights entrepreneurs who’ve left an impact on the African-American community. Athletes and entertainers. Abolitionists and civil rights leaders. Poets and preachers. Authors and painters. Soldiers and politicians. Every Black History Month, our recognition of great Black achievers seems to run the […]

To paraphrase Jay Z, “Beyoncé is not a businesswoman. She’s a business, woman.” And so it made total sense when Harvard Business School announced that it would publish a case study about the perfectly executed secret-release of Beyoncé’s self-titled album, a visual masterpiece that arrived on iTunes unannounced — no promotional tour, no singles, nothing — […]

Export Assistance Service Provides Framework for International Expansion TALLAHASSEE, Fla. (January 22, 2015) – The Florida SBDC Network and Enterprise Florida, Inc. (EFI) today signed a Memorandum of Understanding (MOU) solidifying a partnership to assist Florida-based companies tap into overseas markets. The MOU solidifying a partnership between the Florida SBDC and EFI was signed by: […]

Until recently, the industrial equipment company Caterpillar would not be a top-of-mind candidate for engaging, entertaining marketing. Now with hundreds of millions of social media hits around its “Built for it” marketing video series, Caterpillar serves as an inspiration for small business marketers about how to entertain, engage and excite the marketplace. Read more…..