If you have an idea you want to bring to life, you’ll have to convince others it has merit — quickly. In today’s world, the best way of doing that is with video. Hands-down. Video dominates our news feeds. It captivates our attention. Simply put, we love to watch it. I mean, who wouldn’t rather click play? For years, I relied on physical sell sheets to license my ideas for new products. Sell sheets are straightforward, like billboards: On a single sheet of paper, I’d focus on highlighting the major benefit of my idea. Read more…..
