A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to your website’s user experience. Unfortunately, many small- and medium-sized businesses approach marketing projects from a tactical standpoint, taking a responsive approach rather than a proactive one, and tackling projects as they come.
B2B marketers must focus their marketing strategy on what they’re trying to accomplish, who they’re trying to reach, when they’re to reach their audience and how they will achieve their desired results. Follow these five tips to help ensure your marketing strategy is set up for success across all of your marketing efforts: Read More …..
