Social media has become as important as public relations, as it’s even been integrated into the overall PR strategy for many companies. It’s necessary to understand the usefulness of social media and how it can positively impact your business. “There are many reasons a small business needs a social media presence. The most practical reasons have to do with your credibility and discoverability,” said Leah Paul, director of marketing at Mediabistro. “It’s important because……Read More