Ask any marketer to explain his trade and he will say that it is all about placing the right product in the right place, at the right price and at the right time.
Simple, eh? Well, it’s not as easy as it sounds. The right approach would be to arrive at a marketing mix that will help you consistently win new sales while sustaining customer lifetime value over a long period of time. How exactly do you achieve this? These five simple guidelines should serve as a basic starting point to get you on the right path to finding the right blend of marketing channels: Read more….
