You’ll need to get quicker and more agile. And then you’ll have to tap into the power of already-established, credible voices within the communities you hope to capture.

There’s never been a better time to be a trep. That’s because the ability to sell and create brand awareness never has been more robust. At the same time, this is the worst time for entrepreneurial marketers to sell products and services. Consumers are more fickle-minded and more distracted than ever before. Brands and marketers alike face the bigger challenge of capturing the consumer’s attention without breaking the marketing budget. Here are five predictions to keep in mind as you prepare and finalize your marketing plan for the coming year. Read More……