Mistakes are common in the business world. After all, failure often teaches us more about ourselves than success. However, all mistakes are not created equal. When startups make mistakes, the repercussions are often much more serious than if, say, an established business with a loyal audience makes a mistake.  When an established business makes a mistake, they have brand equity built up. While the mistake may be exposed on a bigger stage, they’ve done enough good – sold enough products, forged enough relationships, proven their worth, etc. — to survive the storm, and move on. A mature business’ preexisting reputation serves as its safety.  Read more…..