“I want to be big!”

This is what ambitious startup entrepreneurs often say when they talk about the goals of their new organization.

Of course, the definition of “big” varies considerably. Most first-time entrepreneurs would be thrilled to manage a $100,000 revenue generating company; whereas others define success in multiples of millions.

Still, I wonder. Why is it that I’ve never heard a first-time entrepreneur say, “My goal is to be really, really profitable?” After all, isn’t it more important to earn $1 million after paying all business expenses than generate $1 million in customer sales? I think so. It’s what you keep that matters.

READ MORE:  https://www.entrepreneur.com/article/192140