In today’s world, social media has become the new social proof. And social media marketing has become an indispensable tool for leveraging products and services. Besides running ad campaigns through social media more companies are looking to influencers to connect brands with customers. Customers today are ever more looking towards influencers to get insights into product reviews, seek knowledge on issues and connect with individuals with whom to share common issues. Essentially an influencer produces compelling content that influences potential buyers of a product or service by promoting or recommending the items on social media.