E-commerce offers fantastic revenue opportunities, the ability to be open 24/7 and traditionally fewer overheads when compared to bricks and mortar retailing. Yet, despite the fact that more than 12 million Australian consumers shop online — and we are experiencing year-over-year double digit growth in online shopping — a huge number of e-commerce businesses are struggling to be profitable, or in many cases, survive. If you own an e-commerce store, or are planning on building one, here are 10 crucial items to be aware of that will have a significant impact on the success or failure of your business. Read More……