Every year during the third week of May, the President of the United States announces World Trade Week, during which trade organizations, businesses, and other stakeholders work together both nationally and locally to promote and facilitate international trade in the U.S. economy.

So why are international trade and exporting topics you should consider within the context of your small business?  For starters, 95 percent of the world’s consumers live outside of the United States.  Think about that for a moment.  Even more surprising?  Only one percent of U.S. based small businesses are selling to those customers.  Exporting is a significant opportunity to extend the reach of made-in-America goods and services internationally, expanding your global market share.