A big part of developing an executive or CEO brand is deciding what role thought leadership should play in your brand. Start by considering the impact a thought leadership strategy could have on you and your organization. How can your thought leadership goals align with your larger organizational goals? Being a thought leader doesn’t happen because you declare yourself one; it happens because your audience, industry and the world at large say you are. The process of getting there requires forethought, planning and execution. Start by considering the following.
Once you’ve made a case in your own mind, it’s important to engage the support of senior management or your board of directors. Since there are always costs, time and effort (PR, branding, marketing, consulting etc.) involved in pursuing a CEO thought leadership strategy, it’s a smart move to get buy-in before you start down the path. Read More…..