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When it comes to ecommerce, a word that first comes to mind is growth.  Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board.  And some merchandise lines (like clothing and beauty products in particular) have achieved a remarkable 25% average CGR between 2000-2014.  This trend isn’t slowing down, either.  In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S. alone.  Globally, ecommerce growth projections are also on an upward trajectory:  Read more……

Smartphones never leave our sides, and maybe they shouldn’t – they’ve made life vastly more convenient. But they’ve also begun to act as beacons, where processes like geofencing send location-based data to companies looking to leverage information on segments of users. “We believe that understanding real-world consumer behavior is critical in brands being able to engage consumers in a timely, relevant way,” said Gil Larsen, vice president of Americas at Blis, a marketing technology company that offers location-based data services. “The more you know about a consumer, based on what they’re doing in the real world, the more relevant you can make the advertisement. And the more relevant the messaging, the more likely it is for that consumer to engage.”  Read more…...

How do you get a person to buy a product or service? Psychology holds answers to questions that have preoccupied marketing departments for decades, particularly surrounding how to influence people and how people respond to attempts to influence their behaviors.  Read more……

Nowadays everybody is looking forward to starting his own venture but one thing that pops up in their mind that How to go ahead and start their Entrepreneurship  Journey. Lots of Fear different Types of illusions Starts coming in the mind.  Most of the people we meet in our Entrepreneurship journey they Fear to take a risk and don’t want to leave their Comfort zone. Hardly 5-10% Startup reaches their destination and builds a Successful and Profitable Business. Go through the list below and read summarized things.  Read more ……

Small businesses often do not have the luxury of a separate accounting office; the accounting and finance functions are typically handled by the business owner or by the general manager. Nonetheless, some best practices for accounting procedures in small offices are worth knowing. These best practices provide guidelines on keeping your financial house in order. Read more ……

Most successful small businesses result from a good idea, creative marketing plans and — above all — sound financial management. While adequate startup funding and an accounting system that works for your business are vital to a sound financial management system, both are only starting points in the development of a sound financial plan. Moving forward by implementing a system of effective financial practices is how you’ll ultimately gain and maintain control of both your budget and future financial success.  Read more …...

One universal small business goal is to sell the business’s products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something that solves a problem or that they can’t refuse or find elsewhere.  To this end, one of the smartest things a small business owner can do for his or her business is to take the time to develop a small business marketing plan that will set them apart from the competition. A marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your marketing strategy.  Read more ……

When budgets are tight, marketing might be the first expense you look to cut.  Let me stop you right there.  While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools.  But with so many digital tools available, how do you know where to start?  Read more ……

According to a recent report, Black women are working incrediby hard to improve the country, but are receiving very little support. The fastest growing group of entrepreneurs in the country, Black women are still struggling to land leadership roles in various industries. However, this isn’t news to Black women. We know and have been told from day one that we must work twice as hard to get even a little of what others have. Black women will continue to thrive, grow, and make our way in the world. But, ladies, if you ever feel discouraged or need inspiration, just look to these successful women who’ve carved out a place for themselves.  Read More……

Before Madam C.J. Walker and Annie Turnbo Malone succeeded in the beauty industry in the early 20th century, Christiana Carteaux Bannister, a woman of African-American and Narragansett Indian heritage, had already achieved success as a hair stylist (and wigmaker) in pre-Civil War America. Carteaux Bannister was born Christiana Babcock in Rhode Island circa 1820. After moving to Boston in the 1840s, she became a skilled hairdresser (or “hair doctress,” as stylists were known at the time). Following a failed marriage that gave her the last name Carteaux, she went into business as Madame Carteaux.  Read More……