It’s easy to think because you have a small to medium-size business, cybercriminals will pass over attacking your company. The “not much to steal” mindset is common with small business owners in regards to cyber security, but it is also completely incorrect. In reality, the U.S. Congressional Small Business Committee found that 71 percent of […]

Broadband and information technology are powerful tools for small businesses to reach new markets and increase sales and productivity. However, cybersecurity threats are real and businesses must implement the best tools and tactics to protect themselves, their customers, and their data. Visit www.fcc.gov/cyberplanner to create a free customized Cyber Security Planning guide for your small […]

While you hear the term more in relation to for-profit businesses, branding is an important element of success for nonprofit organizations too. Your brand is what people think about when they think of your nonprofit. This impacts your public image, your engagement, and your fundraising efforts. Brand management is the work you do to influence […]

What comes to mind when you think of nonprofit strategy? Multi-day retreats? Long, dry, planning documents that are unfrequently read? SWOT analyses? Heady jargon?  These “pain points” sometimes discourage nonprofits from dedicating resources to strategic planning. Other organizations may undergo a strategic planning process, but fail to operationalize the plan. Read more……

Most small businesses face competition from much larger players with big advertising budgets and recognizable brand names. Your company may offer unique goods or services, but it’s hard to get noticed when your rivals have a long track record, better locations and more money to spend. Hard, however, does not mean impossible. You can get attention […]

An enormous 85% of business owners depend on word-of-mouth referrals, showing just how crucial it is to reach customers in your local area. Local marketing strategies are slightly different to the techniques and methods you’ll use for general marketing, as you’re working hard to find, reach, engage and appeal to local customers specifically. Here are 20 of the […]

Branding is essential for startups that want to compete and come out on top of their competitors. Yet even if you have the greatest product, a poor brand image could spell disaster for your sales. Some of the biggest companies in the world have been involved in epic branding disasters. For example, in 1982, Colgate decided to […]

Unless you are an accountant or a fan of working with numbers, bookkeeping is probably not your favourite task. But adopting some good habits early can help you avoid costly errors when it comes to record keeping. You probably keep a lot of the financial details of your business in your head: which supplier you […]

Finance and accounting are topics that many small business owners dread, but a better understanding of them can help you spot what’s going well and what needs improvement in your business.  Learn these key principles and you’ll more effectively manage your business, despite the fear that comes with spreadsheets and pages full of numbers.  Read […]