Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even the way you interact with customers are all part of your brand. It can be a little overwhelming at times and that explains why so many companies from start-ups to established […]
Whether you are trying to raise money for your business or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals. An elevator pitch can be delivered either verbally, ideally in 60 seconds or less, or as a one-page overview of your business. Think of the […]
Even newbies to the entrepreneurial game are no doubt familiar with the ingredients needed to build a successful business. Perseverance. Decisiveness. Confidence. Passion. Top-notch legal and financial advisors. Seasoned mentors who don’t pull punches. The ability to cultivate lasting relationships and inspire others to support your vision. A willingness to take risks, listen to your […]
Starting your own business may sound like an undertaking of epic proportions. The truth is, it’s not. Yes, you’re going to have to work hard, and commit to working on it at all hours of the day, but actually getting set up is simply down to making sure you’ve “checked all the boxes,” which is […]
Family businesses account for two-thirds of all companies worldwide and create 50 to 80 percent of jobs in most countries, according to the Family Firm Institute, a global association of family-business professionals. This isn’t just good for the economy. Family founders stand to benefit from a ready-made team of loyal, dedicated relatives, a pool of […]
Many companies invest heavily to perfect their product development process, hoping the result will entice customers to buy. But most entrepreneurs overlook market trends that could attract more customers and sustain their sales. When it comes to business, it’s all about making data-driven decisions and implementing the right strategies to increase your growth rate. First, you must validate your ideas and […]
Summer is here which means warmer weather, plenty of pool time, vacations, and, for many promotional products distributors, the dreaded “slow season.” In fact, if you ask any distributor in the industry to pinpoint their least effective selling months, they will likely identify July and August as the culprits. Read more
Mobile marketing is the “in” thing, and more and more companies are taking advantage. If your brand isn’t one of them, you need to get on the bandwagon soon — or you’ll be left far behind your competitors. Here are seven reasons why marketing managers and CMOs must make mobile marketing a priority. Read more
It never ceases to amaze me how much time people waste searching endlessly for magic shortcuts to entrepreneurial success and fulfillment when the only real path is staring them right in the face: real entrepreneurs who start real businesses that employ real people who provide real products and services to real customers. Yes, I know […]
Alexis Rojas discusses how the SBDC at Florida A&M helped with their vision and brand of Barbaric Barbell.
Very good! I would recommend this process to anyone who is considering starting a new business.
The SBDC Business Analyst listened to me and was able to access a sales approach. He also helped me strategize my sale approach!
I feel this service has tremendous value!
This gave me a clear vision of what I need to do! There will be a lot of leg work, but I have a lot of confidence in the success of my idea. Thank you!
Everyone has been helpful and great to work with.
Take advantage of what SBDC at FAMU offers! A great resource that any business should use!
Good Job! Whew, never knew starting a business was so involved!
I'm really excited about starting my business and look forward to learning more from the SBDC as I grow!
I appreciate having a workshop like this in the community to help Tallahassee citizens succeed in their endeavors. The SBDC at Florida A&M University is an invaluable resource!